Strategy
The usage of smart phones and tablets is transforming consumers’ habits, industries and business models. We support our clients in taking advantage of the mobile potential with a dedicated strategic planning unit.
Concept
Today, app marketplaces feature more than 1 million apps. Mobile apps for brands, services or commerce have to stand out in this crowded environment. We develop unique, brand-specific mobile concepts that bring high value for users and strong pay-off for clients.
Design
Mobile requires a specific and clear design line that brings brands’ identity together with specific mobile user interfaces and functionalities (i.e. Apple, Android, Windows Phone 7). We develop designs to link these two parts.
Software development
We are dedicated to deliver quality as of version 1.0. Indeed users reject poor technical execution. Over the years we have acquired a deep mobile technology knowledge both for native and web-based development. We implement customised solutions using the technology that suits best for the given use case.
App marketing
How can mobile solutions be found in a crodwed environment of more than 1 million apps? We answer that question for our clients with our mobile marketing unit.
iOS
Since 2007 we have developed a large variety of applications for iPhone, iPod and iPad: music streaming, travel guides, eReading solutions and promotion applications. We thereby use native technology (Objective C) as well as HTML5.
Android
In 2008 we carried out first “Android G1” developments before the actual launch of Android in Germany. Since then we have developed many Android projects of all kind. We thereby use native technology (Java) as well as HTML5. Android will become the #1 mobile technology in the middle-term.
Windows Phone
A new “old” player in the platform league. We are impressed by the performance and the Metro design. We believe Windows Phone will become the #3 mobile technology after Android and iOS.
BlackBerry
We recommend BlackBerry platform development especially for B2B solutions. For this development we utilise frameworks that helps to deliver good results for the large variety of phone formats.
HTML5
Recommending a native development is not systematic. Choosing a multi-platform development with HTML5 makes sense for some specific mobile solutions. Together with our clients we check the conditions for a HTML5 development before the initial technology setup.
Mobile Websites
Our answer to the question “App or mobile web?” is: both! We offer optimised website development and assure rendering on various devices and platforms.
TV Apps
Apps are a great format and such a success that they expand outside phones and tablets. TV is one of the “new screens”. We have already developed TV-apps prototypes for different clients.
InCar Entertainment
And now comes the mobile development in cars. In this very new InCar app category we develop brand new interactions between user and vehicle.
MERIAN Scout
Briefing
- Development of 70 MERIAN travel guide apps both for iPhone and Windows Phone 7
- Localisation on different languages (Windows Phone 7)
- Design based on specific Windows Phone 7 Metro user interface.
Solution
- Development of a data converter for iOS and Windows Phone 7
- Design of a platform specific user interface (Windows Phone 7)
- Unification of UI standards (Apple UI kit, Metro design, panorama-control, pivot tables) with MERIAN design requirements
Result
- Working process: automatic production of a MERIAN travel app region by region
- More than 140 apps for iPhone and Windows Phone 7
Platforms: iOS, Windows Phone 7
Deutsche Bahn
Briefing
- Mobile application development for a central travel information system for train conductors
- Android app development
- Implemented for 8,500 train conductors in regional and national rail lines
- Conductors should adopt the new app right from the start
Solution
- Recommendation for technology selection at the project start. Android was selected then
- Simple application for a complex system
- Focussed team of 4 Android developers and 1 project manager
- High quality at version 1.0
- Broad testing procedure
Result
- Enthusiastic conductors right at beta phase
- App has grown to be favourite working tool for train conductors
Platform: Android
simfy
Briefing
- iOS and BlackBerry app development of simfy music streaming service with all functions available on the web
- Revision and reengineering of the existing iPhone and iPad apps
- New development of BlackBerry app
Solution
- Architecture, software development, test procedure for iOS and BlackBerry
- Streaming and download management through asynchronous data transfer
- Online and offline management of available music titles with Coredata (iOS)
Result
- Three excellent applications for iPhone, iPad and BlackBerry, key for a music streaming business
- Very positive user feedbacks for iPhone and iPad app updates
PLATFORMS: iOS, BlackBerry
Customers
MALTE PRIEN
Business Development
TINA BROCKSTÄDT
Office Manager
The team
Interested in joining the team?
About SinnerSchrader Mobile
SinnerSchrader Mobile in Berlin is owned by Germany´s leading digital agency group SinnerSchrader AG, based in Hamburg. SinnerSchrader overtook mobile technology specialist TIC-mobile in May 2011. TIC-mobile started in 2006 and successfully grew to a mobile application specialist.
Today SinnerSchrader Mobile offers more than technology development and is growing into all areas of mobile agency services. We are a full-service mobile agency from strategic planning to mobile marketing. Our objective: develop unique mobile solutions that bring high value for users and strong pay-off for clients.
WE WANT YOU!
Softwareentwickler(in) iOS und/oder Android
Praktikum Marketing
Contact
Send your application to:
Tina Brockstädt
Phone: +49 30 346 5594 50
Email: Tina Brockstädt
Friedenstraße 91a | 10249 Berlin
Laurent Burdin zur mobilen Kreation
02.02.2012
In der HORIZONT (2/2012) nahm Laurent Burdin Stellung zur mobilen Kreation.
“Alles startet mit der Technologie. Sie ist die Basis für den kreativen Sprung”.
Mobile Webseite SinnerSchrader Mobile
06.01.2012
Frisch zum neuen Jahr haben wir heute auch die mobile Version unserer Webseite live geschaltet. Die mobile Variante bietet eine Espresso-Version der Desktop-Webseite. Das bedeutet: kurz und knackig, die wichtigsten Informationen über SinnerSchrader Mobile für unterwegs auf einen Blick.
Neuer Webauftritt von SinnerSchrader Mobile
19.12.2011
Es hat sich bei SinnerSchrader Mobile in den letzten Monaten viel geändert: ein neuer Name (aus TIC-mobile wurde SinnerSchrader Mobile), ein neues Büro, neue Gesichter und große Pläne für 2012.
Zum Jahreswechsel bekommt auch unsere Webseite einen neuen Anstrich. Sie ist schlanker, schneller und eleganter – genau so, wie eine optimale mobile Anwendung auch aussehen sollte.
Ab sofort befinden sich alle Informationen von unserer Expertise bis zu den aktuellen News übersichtlich und kurz gefasst auf einer Seite. Einfach scrollen, stöbern und SinnerSchrader Mobile entdecken.
NEXT-Konferenz 2012 im Mai in Berlin. Ein Hauptthema ist Mobile.
19.12.2011
Die führende Konferenz für digitale Medien in Europa, die NEXT Berlin 2012, wird am 8. & 9. Mai 2012 stattfinden. Der Veranstaltungsort ist die STATION-Berlin, der ehemalige Dresdner Bahnhof in der Nähe vom Potsdamer Platz. Dem Thema Mobile wird erneut ein eigener Track zur Verfügung gestellt. Nicht vergessen – der Ticket-Verkauf startet Anfang 2012.
Mehr Informationen unter nextberlin.eu.
4 Thesen für effektive Kommunikation
26.10.2011
Laurent Burdin (GF SinnerSchrader Mobile) kontert mit 4 Gegenthesen DDB-Chef zum Thema “effektive Kommunikation”. Mehr dazu auf Horizont.net.
Mobile Tech Conference 2011 in Mainz
26.10.2011
Ronan Schwarz von SinnerSchrader Mobile berichtet am 14.09.2011 auf der Mobile Tech Conference über “The three-barreled shotgun or how to build for different screens”
Tweets
Evi arrives in town to go toe-to-toe with Siri http://t.co/r3dc1Oxc via @techcrunch #
Malte Prien heute im Panel beim Social Media Club Berlin #
Hello new test device http://t.co/QUXt8dgi #
Related Links
SinnerSchrader Mobile
Friedenstraße 91a
10249 Berlin
Tel: +49 30 346 55 94 50
Fax: +49 30 346 55 94 99
E-Mail: info@sinnerschrader-mobile.com
Contact
Beatrice Allesch
Phone: +49 30 346 5594 50
Email: Beatrice Allesch
Friedenstraße 91a | 10249 Berlin